AFFIRM Trademark - Serial Number 90623184

The color(s) white and indigo is/are claimed as a feature of the mark.

The mark consists of lowercase text "AFFIRM" with a partial circle over "IRM," all in white, on a field of indigo.

(009) Downloadable computer software for transaction authorization, credit authorization, and processing electronic payments; downloadable computer programs for credit authorization, processing financial transactions, and facilitating financial transactions by collecting, storing and transmitting data and information for use in financing of purchases; downloadable computer software for enabling users to purchase goods and services electronically; downloadable software in the nature of a mobile application for enabling users to purchase goods and services electronically, as well as transaction authorization, credit authorization, processing electronic payments, processing financial transactions, and facilitating financial transactions by collecting, storing and transmitting data and information for use in financing of purchases; downloadable computer software for viewing and managing financial accounts; magnetically encoded debit cards

(036) Computerized financial transaction authorization, namely, providing secure commercial transactions and payment options; computerized financial transaction authorization, namely, providing secure commercial transactions and payment options using a mobile device or debit card at a point of sale; financial services, namely, debt settlement, loan services, and payment processing services in the field of credit payments; debt settlement services; bill payment services; providing financial information; savings and checking account services; financial and banking services, namely, processing debit card transactions

(042) Software as a service (SAAS) services featuring software for processing electronic payments, authorizing financial transactions, managing and tracking electronic payment information and facilitating e-commerce services for others, namely, for allowing users to perform electronic business transactions via a global computer network; platform as a service (PAAS) services featuring software tools for users to build customized applications for processing electronic payments, authorizing financial transactions, managing electronic payment information, facilitating electronic payments and financial transactions, and performing electronic business transactions via a global computer network; providing temporary use of on-line non-downloadable software tools for processing electronic payments; providing temporary use of online non-downloadable software for facilitating electronic funds transfers and payments made via debit card