BLOOMBERG Trademark - Serial Number 77295571

(009) [ computers, portable computers and ] computer programs, [ sold together as a unit with the computers, ] for use in accessing information databases, for performing personal computing applications in the areas of news, business, finance, current events, the entertainment and sports industries, human interest stories, securities, securities markets, the energy and asphalt industries, analyzing international securities markets, and analyzing and reporting on international business and financial news; computer software for interactive electronic communication about securities and for performing personal computing applications, namely, integrating data feeds, creating databases and spreadsheets, performing analytics, delivering on-demand multimedia content, generating graphics, providing calendar and e-mail capabilities, and providing electronic trading and order management capabilities

(016) publications, namely, reports, directories, brochures, leaflets, newsletters, booklets, pamphlets, [ post cards, flyers, magazine supplements to newspapers, ] magazines and trade and professional books in the fields of news, business, finance, current events, entertainment, sports, human interest stories, securities, securities markets and the energy and asphalt industries

(035) Providing interactive telephone directory information and assistance for public companies; providing telephone information service featuring information in the field of business; providing interactive, electronic and audio and visual communication and information services published over, by or through a network distribution system providing information, interviews and commentary related to business and the energy and asphalt industries

(036) financial services in the nature of providing a securities trading system; electronically providing the services of a securities trading broker; objectively rating securities; information services relating to finance and financial news, including providing analyses of securities markets and models that objectively rate securities; providing telephone information service featuring information in the field of finance; providing interactive, electronic and audio and visual communication and information services published over, by or through a network distribution system providing information, interviews and commentary related to finance, securities and securities markets

(038) radio and television broadcasting

(041) entertainment services in the nature of producing and distributing programming distributed over broadcast, television, radio, cable, and direct satellite in the fields of news, business, finance, current events, entertainment, sports, human interest stories, securities, securities markets and the energy and asphalt industries; providing interactive, electronic and audio and visual communication and information services published over, by or through a network distribution system providing information, interviews and commentary related to current events news, entertainment, sports, and human interest stories; providing on-line publications in the nature of reports, directories, reference materials, magazines and trade and professional books related to news, business, finance, current events, entertainment, sports, human interest stories, securities, securities markets and the energy and asphalt industries; news reporting services, namely, gathering and dissemination of news by computer

The name(s), portrait(s), and/or signature(s) shown in the mark identifies "Michael R. Bloomberg", whose consent(s) to register is submitted.