RR REYNOLDS & REYNOLDS Trademark - Serial Number 97704256

Color is not claimed as a feature of the mark.

The mark consists of two identical stylized curved shapes designed to resemble two capital "R"s, with the word "Reynolds" to the right and "& Reynolds" underneath the top "Reynolds".

(009) Downloadable and recorded computer software in the nature of electronic service price guides in the automotive industry recorded; downloadable and recorded computer e-commerce software that allows users to perform customer marketing and relationship management, namely, customer lead management, database marketing, creating and maintaining customer profiles, data mining and coordination and integration of auto dealership computer management systems with multiple customer contact points and third party service provider applications via a global computer network; downloadable and recorded computer software for managing and printing customized documents, including forms and point of sale coupons via global computer network in the automotive dealer industry; Downloadable software for electronic processing of automobile dealership consumer's credit or debit card for payment of services invoices, parts invoices, or vehicle deposits; electronic database on global computer networks in the field of digital asset management; electronic database on global computer networks containing information in the field of automotive parts for use in consumer purchasing of automotive parts; electronic database in the field of purchase and sale of automotive parts for cooperating automotive dealers; managing of telephone call centers for others; accounting services

(016) A comprehensive filing system developed specifically for automotive retailers, consisting of file folders designed with extended tabs for color coded labels to facilitate fast and accurate filing and retrieval, and alpha numeric adhesive paper labels used to identify dates, customer names, and vehicle identification numbers; paper hang tags for use in automobile dealer dispatch systems and customizable advertising

(035) Computerized accounting services; providing business information in the fields of business relating to the automotive industry and to the economy via websites on global computer networks; promoting the goods and services of automobile manufacturers through the distribution of printed promotional materials and the administration of a consumer discount program offered to existing customers of those automotive dealers; business management consultation services in the automotive industry and in the automotive after-market industry; marketing consultation services in the field of the automotive industry, namely, digital print management and marketing; business and marketing consultation services in the field of the automotive industry; customer relationship management; marketing services, namely, service retention and sales prospecting marketing programs for automobile dealers; business management consulting services in the field of employee retention; conducting customer incentive program for others, namely, providing a card that offers redeemable rewards, benefits, coupons and discounts by virtue of use; systematic preparation of business reports for others, namely, replacement part inventory control reports; direct mail advertising services and telemarketing services, all for use in the automotive industry; personnel management services; administration of employee payroll for others; business consulting in the nature of retail consultation services, namely, parts ordering services for the automotive industry; business management services, namely, electronic automotive dealer service department management services for scheduling and dispatching auto repair orders to technicians via a global computer network, telephone order taking and support services for others by sales agents in the automotive industry field, customer services in the automotive industry field, namely, customer acquisition and retention programs, information management of customer profiles, online lead capture programs, dealership management system, service provider integration, and sales and service process integration; developing promotional campaigns for business from the capture of customer information from online car-buying websites, business management consultation, namely, customizing and integrating sales and service processes for better customer management via a global computer network; providing business information in automotive industry field for use in consumer purchasing of vehicles via web sites on global computer networks; Providing a website for connecting automotive sellers with buyers; advertising, marketing and promotion services in the field of automotive dealerships; automotive dealerships; automotive dealership services, namely, providing an Internet website portal for automobile dealerships and customers featuring the ability to schedule service appointments and manage the vehicle buying process for third parties; providing a website for automobile dealerships and customers featuring recommendations, ratings and reviews of vehicle sales or service posted by customers; automotive dealership services, namely, providing an Internet website for automobile consumers and dealers featuring the ability to download vehicle information regarding specific inventory record management including, but not limited to, at least one of price, specifications and options, service history, dealership commentary, vehicle location, vehicle reviews, and special offers and incentives; automotive dealership services, namely, providing an Internet website for automobile consumers and dealers featuring business information to manage and monitor the process of purchasing a vehicle, providing pre-qualification credit applications, processing full credit applications, allowing consumers to select a vehicle, allowing for the negotiations of a price, providing lease or finance terms, managing manufacturer offers, managing manufacturer incentives, building and pricing a vehicle, saving vehicle selections, creating price alerts, and accepting deposits to reserve a vehicle for future purchase; automotive dealership services, namely, providing a website for automobile dealerships and customers featuring consumer information regarding new and used vehicle inventory, vehicle pricing, specifications and options, business name, address, contact information and hours of operation; automotive dealership services, namely, providing a website for automobile dealerships and customers featuring business news and business information regarding dealership operations, sales, promotions, and special events

(036) Finance and insurance services, namely, providing financing and credit insurance for the automotive industry; providing information in the field of financial information for dealer partner transactions via websites on global computer networks; Providing automotive loan finance and vehicle insurance; providing an Internet website for automobile consumers and dealers to manage the process of purchasing a vehicle, namely, initiating pre-qualification credit applications and full credit applications, agreeing to lease and finance terms, and accepting deposits to reserve a vehicle for future purchase; Electronic processing of automobile dealership consumer's credit or debit card for payment of services invoices, parts invoices, or vehicle deposits; financing relating to automobiles; insurance services, namely, underwriting car insurance

(037) Installation, repair and maintenance of computer hardware for use in automobile industry; Providing a web site featuring information for setting appointments for automotive maintenance and repair service

(040) Document data transfer and physical conversion services from standard paper forms to computer networks; electronic printing service for managing and printing customized forms and point of sale coupons via global computer networks in the automotive dealer industry; printing services; providing information in the field of general printing industry via websites on global computer networks

(041) Educational services, namely, conducting training in the field of customer relationship, training and education, computer training for the automotive industry via a global computer network, conducting workshops in the field of business management and employee productivity, providing training classes, seminars and on-site instruction regarding computers, computer peripherals and computer programs for use in the automotive industry; arranging and conducting training in the field of car selling and leasing of automobiles; and training dealers on the impact of the Internet on the sales process of vehicles; educational services in the nature of Internet college, namely providing online classes featuring training for the sale of vehicles via the Internet; educational services, namely, providing sales training at automotive dealerships for the sale of vehicles via the Internet; providing information in the nature of current events reporting via websites on global computer networks; Providing a website featuring non-downloadable photographs in the field of automobiles

(042) Maintenance of customer computer databases for others; computer services, namely, coordination and integration of automobile dealership computer management systems with multiple customer contact points and third party service provider applications, integration of dealership management computer systems and integration of computer telephony systems for seamless in and out bound call management, integration of computer data and financial service provider information for customer database mining programs, designing, implementing, and maintaining interactive websites for others, namely, for automotive dealerships, and computer software design for others, namely, designing web-based showroom customer information centers for on-line automotive dealerships; providing temporary use of online non-downloadable computer e-commerce software that allows users to perform customer marketing and relationship management, namely, customer lead management, database marketing, creating and maintaining customer profiles, data mining and coordination and integration of auto dealership computer management systems with multiple customer contact points and third party service provider application; designing and electronically generating business forms for others; computer technology consulting in the fields of computers, computer peripherals, computer programs, and electrnoic mail services and electronic mail addresses for use in the automobile industry; computer software development for others; creation in the nature of design of customer databases for others; graphic art design services; designing and electronically generating business documents and forms for others; installation and maintenance of computer software for use in automotive industry; providing temporary use of on-line non-downloadable customized software for use in creating customized brochures; Website design and development for others; providing a website featuring technology that gives users the ability to create customized web pages featuring user-defined information; designing websites for others for advertising purposes; providing an online website featuring technology for creating and hosting micro websites for businesses; Providing temporary use of online non-downloadable software for electronic processing of automobile dealership consumer's credit or debit card for payment of services invoices, parts invoices, or vehicle deposits; providing temporary use of an online non-downloadable electronic database on global computer networks in the field of digital asset management; providing temporary use of an online electronic database on global computer networks containing information in the field of automotive parts for use in consumer purchasing of automotive parts; providing temporary use of online non-downloadable computer database in the field of purchase and sale of automotive parts for cooperating automotive dealers; Electronic data storage of customer addresses, telephone numbers, e-mail addresses, and preference information

RR REYNOLDS AND REYNOLDS